How it works

A simple, transparent journey — with no risk to you

From the first friendly chat to securing planning permission, here is exactly how we work alongside landowners. At every stage, you stay in control and you carry none of the cost.

We get in touch

Often it starts with a letter. We’ve identified your land or building as having real development potential and we’d like to explore it with you — no pressure, no obligation.

A friendly conversation

We talk through your land, your circumstances and your hopes for it. You ask us anything you like, and we explain honestly what we think is possible.

We assess the opportunity

Our team studies the site against local planning policy and runs the detailed numbers to confirm what could be built — and what it could be worth.

We agree a deal that suits you

We propose the structure that works best for you — an option, promotion agreement, joint venture or profit share — and put it in writing, clearly.

We pursue planning — at our cost

We appoint and pay for the planning consultants, architects and surveyors, prepare the application and manage it through to a decision. This typically takes 12–18 months.

You share the uplift

With permission granted, your land is worth considerably more. We complete on the agreed terms and you receive your share of the value we’ve created together.

Your peace of mind

What happens if planning isn’t granted?

Quite simply: nothing changes for you. If permission isn’t secured, your land reverts to you exactly as it was, and you owe us nothing — we absorb every penny of the cost.

We’re able to offer this because we’re careful. We only take a project on when we’re genuinely confident it will succeed — which is why, to date, every application we’ve pursued has been granted.

  • No upfront fees. You never pay us to assess your land or pursue planning.
  • You keep ownership throughout the planning process.
  • No cost if it fails. We carry the full financial risk, not you.
  • Clear, written terms agreed before anything begins.
  • You’re never tied in beyond what we’ve openly agreed together.
Ways we can work together

Four flexible ways to structure a deal

There’s no one-size-fits-all. We’ll recommend the approach that best fits your goals and timeline.

Option agreement

We secure the right to buy your land at an agreed price once planning is granted. You keep ownership throughout, and we do all the work to add the value.

Promotion agreement

We promote your land through planning at our cost, then sell it on the open market alongside you, sharing the proceeds of its enhanced value.

Joint venture

We take the site forward together — your land, our expertise and funding — for a genuinely shared return on the finished result.

Profit share

A clean agreement to split the additional value we create, arranged in whatever way feels fairest and simplest for you.

Ready to find out more?

Discover what your land could become

It starts with a simple, no-obligation conversation. We’d love to hear from you.

Start the conversation